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SERPs and indexed whole life

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Business-owner clients often need fringe benefits that go above-and-beyond traditional offerings to retain top talent. A Supplemental Executive Retirement Plan (SERP) is a dynamic fringe benefit to do just that: a “top hat” plan designed to supplement qualified retirement plan benefits for a select group of management or highly compensated employees. And now, with Ohio National’s new Prestige Indexed 10 Pay whole life policy, employers can benefit from both the guarantees of whole life and indexed-based cash accumulation potential, all with just 10 years of stable premiums.

How does it work?

A defined benefit-type SERP is a written agreement offering the employee a certain cash benefit if he or she stays with the company until retirement (or other permissible fixed date or event set by the agreement). The benefit is forfeitable, which means the employee loses the benefit if she leaves early. This is why SERPs are commonly referred to as “golden handcuff” plans.

SERPs with indexed whole life

Permanent, cash value life insurance is often the funding mechanism of choice to informally fund a SERP because of the tax benefits afforded to life insurance as well as the death benefit protection should the worst happen. The life insurance policy – through properly structured policy loans and/or withdrawals – helps the company pay benefits promised under the SERP agreement. Employers offering a SERP are faced with the challenges of finding a product that simultaneously offers both cash accumulation and guarantees. Ohio National’s Prestige Indexed 10 Pay whole life policy can offer the best of both worlds: the stable, guaranteed growth and guaranteed premiums of a whole life policy with indexed-based accumulation potential. And because it’s built with just 10 years of premiums, employers can use a short-term funding period to provide a long-term benefit horizon.
Description of how SERP works with IWL

The benefits

  • Prestige Indexed 10 Pay offers the stability and guarantees of whole life insurance.
  • As a cash accumulation product, the Prestige Indexed 10 Pay features index-based cash accumulation potential to help employers meet promised benefits under the SERP agreement.
  • Employers need only pay 10 years of premiums. This can be particularly useful for business-owner clients unable to commit to a long-term funding horizon.
  • The employer owns and controls the life insurance policy informally funding the plan (although in some cases, a trust may be used to prevent a change in management from altering the plan). If the employee leaves the company, he/she forfeits the promised benefits.
  • When properly structured, the employee is not currently taxed on SERP benefits. This can delay income taxes on the benefit until it is actually received (typically in retirement).
  • SERPs can also be designed to include a pre-retirement or survivor benefit if the employee becomes disabled or passes away.
  • Unlike qualified retirement plans, SERPs have only minimal reporting requirements, and there are no IRS contribution limits or discrimination testing rules.

Additional considerations

  • For all business-owned life insurance, including policies informally funding a SERP, it is essential for the employer to obtain proper notice and consent from the insured before the policy is issued to help keep death benefits income tax free.
  • Because a SERP agreement is a legal document, employers should hire legal counsel to draft the agreement and to help ensure compliance with applicable laws including Internal Revenue Code Section 409A. The Advanced Planning team is happy to provide a sample SERP contract and ERISA statement for the client’s attorney.
  • SERPs are complex. Employers may need to hire a third-party administrator or specialty CPA to manage the tax and accounting procedures applicable to SERPs.
  • SERPs should only be offered to a select group of management or highly compensated employees.
  • In order to maintain tax deferral, assets informally funding a SERP agreement – including the life insurance policy – must be subject to the employer’s creditors. Additionally, the funding must be informal: the policy must not be earmarked or set aside for any one employee.
  • The policy must not be a modified endowment contract (“MEC”) to maintain tax-appropriate access to policy cash values.
  • Special rules applicable to nonprofits may make SERPs less attractive to nonprofit organizations
DOWNLOAD SERP SALES IDEA PDF
Clients should consult with and rely upon the advice of their own legal counsel when establishing and funding a SERP.

If tax-free loans are taken and the policy lapses, a taxable event may occur. Withdrawals (partial surrenders) and loans from life insurance policies classified as modified endowment contracts may be subject to tax at the time the withdrawal or loan is taken and, if taken prior to age 59½, a 10% federal tax penalty may apply. Withdrawals and loans reduce the death benefit and cash surrender value.

This product is not approved for sale in California. Additional approval information will be provided as appropriate.


Indexed whole life insurance is issued by Ohio National Life Assurance Corporation. The potential for additional credited interest is based, in part, upon market index performance, which is subject to any then-applicable caps, spreads and participation rates. Guarantees based on the claims-paying ability of the issuer. Product, product features and rider availability vary by state. Issuer not licensed to conduct business in NY.